If you have got this far you are probably thinking well those giant corporations are taking out of those communities so it is only fair that they give back. I would agree with you and there is absolutely nothing wrong with that line of argument and at the risk of contradicting myself this is the only way a local community can benefit directly from the presence of these giant corporation in their neighbourhood.
For those that may not be familiar with this term, put simply CSR is about companies mostly big corporations like Coca Cola, Cadbury, or Vodaphone doing their bit for society or rather giving back some of their profits to society.
This does not necessarily have to be in the developing world, it might be staff in these corporations spending time in Inner City Schools or they can pay someone else to do it and tick a box that they have done it. But as this blog is about the developing world I will address this notion of CSR from that point of view.
Companies working the developing world are increasingly being called upon to move beyond CSR becauseRead more at ethnicsupplies.org
1. it makes good business sense to do so
2. breeds good relationships with the communities in which they work
This type of CSR involves more than visiting schools and in fact it may mean that the company has to build a school or a hospital for the community. Let’s say it is not cheap! Some companies have whole departments dedicated to their CSR programmes whilst others contract is out.