In Monochrome
5T4S
Doing well by doing good: it’s not just a corporate catch phrase or nice-to-do anymore, it’s a must do for a growing number of businesses. With Pepsi cancelling its 23 year stint of Super Bowl commercials to instead invest $20 million in a philanthropic social media project, it is safe to say that social responsibility has gone mainstream.
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Amidst all this bad (or least not so good) news, I was heartened by one new item over the past couple of days. It seems researchers have confirmed what some might consider counter-intuitive: It seems those who identify themselves as being of lower socio-economic status are considerably more generous than those who think of themselves as better off. Researchers suggested this might be due in some small part to the fact that those who consider themselves poor are more likely to identify with those in need.
