In Monochrome

Massachusetts by way of New York City. editor, writer, communicator.
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5T4S
Things that give me pause
Posts tagged "why you need it"

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Doing well by doing good: it’s not just a corporate catch phrase or nice-to-do anymore, it’s a must do for a growing number of businesses. With Pepsi cancelling its 23 year stint of Super Bowl commercials to instead invest $20 million in a philanthropic social media project, it is safe to say that social responsibility has gone mainstream.

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